Media planning & budget allocation
A channel mix and budget split built from your margins, sales capacity and target cost per acquisition — not from channel habit.
At a glance
What does a performance marketing agency in Gurgaon do?
Social Town runs performance marketing as one system across Meta, Google and YouTube: media planning tied to your unit economics, verified GA4 and Conversions API tracking, landing page and conversion rate optimisation, a weekly optimisation rhythm, and monthly reporting on cost per lead, customer acquisition cost and ROAS. No guaranteed returns — targets are modelled from data and reported transparently.
- Channels: Meta Ads, Google Search, Performance Max, YouTube, remarketing
- Measurement: GA4, Google Tag Manager, Conversions API, call tracking
- Cadence: weekly optimisation, monthly growth review
- Metrics: CPL, CAC, ROAS and pipeline — not impressions
What's included
Performance Marketing in Gurgaon — everything inside the engagement.
Full-funnel campaign management
Prospecting, retargeting and retention campaigns across Meta, Google Search, Performance Max and YouTube, managed as one funnel.
Measurement & attribution
GA4, Google Tag Manager, Meta Conversions API, call and form tracking, plus offline conversion feedback from your CRM where possible.
Conversion rate optimisation
Landing page structure, form friction, page speed and follow-up flows tested so more of the traffic you already pay for converts.
Creative testing programme
A steady pipeline of ad variants with a clear testing calendar so performance does not decay with creative fatigue.
Reporting & growth reviews
A live dashboard plus a monthly review covering what changed, what it cost, what it returned and what happens next.
Deliverables
What you actually receive.
- Media plan with channel mix, budgets and targets
- Tracking and attribution setup across GA4 and ad platforms
- Campaign build and management across all channels
- Weekly optimisation log and budget pacing
- Landing page and funnel improvement recommendations
- Monthly performance report and growth review call
How we work
A four-step delivery rhythm.
- 01
Discover
Unit economics, past performance and funnel audit to set realistic CPL, CAC and ROAS targets.
- 02
Build
Tracking, campaign architecture, creative and landing pages built before spend scales.
- 03
Launch
Staged launch with clear tests, daily monitoring and fast fixes on tracking or delivery issues.
- 04
Optimise
Weekly decisions on budget, creative and audiences; monthly reviews on channel mix and scale.
Who it's for
Best fit if you are…
- Businesses spending on ads without clear attribution
- Real estate, education and healthcare lead-gen teams
- D2C and ecommerce brands scaling paid media
- B2B companies needing pipeline, not just clicks
Stack
Platforms and tools we work in.
- Meta Ads Manager
- Google Ads
- GA4
- Google Tag Manager
- Looker Studio
- CRM integrations
FAQ
Performance Marketing questions, answered.
More services
Build the rest of the engine.
- Social Media MarketingContent and community that keeps your brand in the conversation.
- Google AdsCapture high-intent demand the moment someone searches for you.
- SEO ServicesCompound organic visibility instead of renting every click.
- Lead GenerationContactable, qualified enquiries — not raw clicks.
- Website DevelopmentFast, mobile-first websites with one job: turning visits into enquiries.
- Meta AdsFacebook and Instagram campaigns engineered for cheaper, better leads.
- Creative & VideoScroll-stopping creative built as testable variants, not one-off films.
Ready to talk performance marketing?
Book a strategy call and we'll map the plan before you spend a rupee.