Account & funnel structure
Clean campaign architecture across prospecting, retargeting and retention so budget is never competing with itself in the auction.
At a glance
What does a Meta Ads agency in Gurgaon do?
Social Town manages Meta Ads (Facebook and Instagram) for businesses in Gurgaon and Delhi NCR: offer and audience strategy, campaign architecture across prospecting and retargeting, creative produced as testable variants, Meta Pixel and Conversions API tracking, and weekly optimisation against cost per qualified lead. Clients keep full ownership of their Business Manager and ad account.
- Placements: Facebook, Instagram, Reels, Stories, Audience Network
- Tracking: Meta Pixel + Conversions API with lead quality feedback
- Creative: monthly batch of tested statics, carousels and reels
- Primary metric: cost per qualified lead, reviewed weekly
What's included
Meta Ads in Gurgaon — everything inside the engagement.
Offer and angle strategy
We define the promise, proof and call to action before writing a single ad — most Meta results are decided by the offer, not the targeting.
Creative testing engine
Statics, carousels and reels produced as structured variants — hook, format and proof tested separately so you learn what works.
Pixel & Conversions API
Server-side and browser events, standard event mapping and lead quality signals fed back to Meta so the algorithm optimises for real enquiries.
Lead forms & landing pages
Instant forms with qualification questions or dedicated landing pages, whichever converts better for your funnel and sales process.
Retargeting & lookalikes
Warm audiences from site visitors, video viewers and engagers, plus value-based lookalikes built from your best customers.
Deliverables
What you actually receive.
- Campaign strategy document and media plan
- Full campaign, ad set and ad build in your account
- Monthly ad creative batch with tested variants
- Pixel, Conversions API and lead event tracking setup
- Weekly optimisation and budget pacing
- Monthly report on spend, CPL, lead quality and next steps
How we work
A four-step delivery rhythm.
- 01
Discover
Audit past Meta performance, define the offer, audiences and target cost per lead.
- 02
Build
Tracking setup, campaign architecture, creative production and form or landing-page build.
- 03
Launch
Controlled launch with clear test variables and daily monitoring through the learning phase.
- 04
Optimise
Weekly creative and budget decisions based on CPL and lead quality feedback from your sales team.
Who it's for
Best fit if you are…
- Real estate developers and channel partners
- Clinics, salons and local service businesses
- D2C brands scaling past first sales
- Education, finance and B2B lead-gen teams
Stack
Platforms and tools we work in.
- Meta Ads Manager
- Conversions API
- Meta Pixel
- GA4
- Google Tag Manager
- WhatsApp Business
FAQ
Meta Ads questions, answered.
More services
Build the rest of the engine.
- Social Media MarketingContent and community that keeps your brand in the conversation.
- Google AdsCapture high-intent demand the moment someone searches for you.
- SEO ServicesCompound organic visibility instead of renting every click.
- Lead GenerationContactable, qualified enquiries — not raw clicks.
- Website DevelopmentFast, mobile-first websites with one job: turning visits into enquiries.
- Creative & VideoScroll-stopping creative built as testable variants, not one-off films.
- Performance MarketingFull-funnel media, tracking and weekly optimisation against real business metrics.
Ready to talk meta ads?
Book a strategy call and we'll map the plan before you spend a rupee.